1970: Beginning of environmentalism

During the 1970s, which John Updike derided as “a slum of a decade,” distrust of all large institutions (from governments to businesses to families) became rampant. As The Late Great Planet Earth led nonfiction best-seller lists, environmentalists called on Americans to consume less energy and build fewer big things. [Howe, Neil; Strauss, William (2009-01-16). The Fourth Turning (Kindle Locations 3635-3638)